Bounce Management
A bounce occurs when an email cannot be delivered to the recipient’s inbox. When an email bounces, Mailrify will automatically unsubscribe the contact and also send an event on the contact foremail.bounced.
Types of Bounces
| Type | Description |
|---|---|
| Hard Bounce | Permanent delivery failure (e.g., invalid email address) |
| Soft Bounce | Temporary delivery failure (e.g., mailbox full) |
Preventing bounces
- Verify email addresses
- Regularly clean your email list
- Use double opt-in for subscriptions
Complaint Management
A complaint occurs when a recipient marks your email as spam. When a complaint is received, Mailrify will automatically unsubscribe the contact and send an event on the contact foremail.complaint.
Preventing complaints
- Ensure your emails are relevant and valuable to your audience
- Include a clear unsubscribe link in every email
- Monitor your email frequency to avoid overwhelming your contacts