Open tracking
When open tracking is enabled, Mailrify includes a small, invisible tracking pixel in your emails. When a contact opens the email, the pixel is loaded, and Mailrify records the open event.Considerations
- Open tracking relies on the loading of images in the email client. If a contact has images disabled, the open event may not be recorded.
- Some email clients may pre-load images, which can result in false open events.
Click tracking
Click tracking is enabled by default for all emails sent through Mailrify. When a contact clicks on a link in the email, Mailrify records the click event and tracks which link was clicked.Considerations
- Click tracking works by rewriting the URLs in your email to point to Mailrify’s tracking servers
- Some email clients or security software may block tracking links, which can result in missed click events
Configuration
There are three levels of configuration for tracking:| Level | Description |
|---|---|
| Enabled | Tracking is enabled for all emails |
| Disabled | Tracking is disabled for all emails |
| Marketing only | Tracking is enabled only for marketing emails (templates and campaigns) |